> Illustrative sample using our own fictional founder notes. Produced with DeepSeek and reviewed in a separate AI request, with source-reference and file checks. No human review, real customer testimonial or revenue claim.

## Page 1 — Protect the Original Point of View

A content brief should protect the original point of view before it asks for a catchy opening. The first question is what the speaker actually wants the audience to understand.

## Page 2 — Find the Clearest Source Passage

Identify the source passage that expresses that idea most clearly, then build the brief around it.

## Page 3 — Record Reader and Situation

The brief records the intended reader, the practical situation, and any terms that need explanation.

## Page 4 — List Unsupported Claims

The brief lists claims the source does not support, preventing an appealing headline from quietly turning into an invented promise.

## Page 5 — Simplify Without Overreaching

A short social post can simplify the presentation while preserving the limits of the original argument. Prefer one useful idea developed carefully over several unrelated tips compressed into a list.

## Page 6 — Test the Purpose

Describe the post's purpose in a plain sentence. If it could fit any company in the market, return to the source and look for the specific observation that makes this idea worth sharing.